The Unicorn Advisory published the switch on 19 October 2019, with a May 2020 update. The author already had a Squarespace site and ConvertKit email. She picked Teachable in April 2019 for the first course. Kajabi had looked like overkill, and almost double the price.
She labels affiliate links in the post. Read the product love with that in mind.
If you are looking at the same route, start with the Teachable → Kajabi playbook. Kajabi still says course import is manual. Her write-up is that rebuild, not a one-click dump.
Why Teachable stopped being enough
The student side of Teachable was fine. Lessons, modules, downloads, hosted video, comments, progress. She called it the Toyota Camry of course software. Safe, a bit plain.
Sales pages were the break. Someone in a Teachable Facebook group told her the page looked like a kindergartener made it. She had rushed the page at launch and could not make the builder look like her brand without custom code.
She almost built a Squarespace page, sold through ThriveCart or SamCart, and zapped the sale into Teachable. Squarespace 7.1 landed while she was rebuilding. Leadpages felt harder than advertised. A Kajabi webinar sent her back to a trial.
The stack she was about to pay for was Teachable plus Leadpages plus Wistia plus Squarespace. That monthly pile was already more than Kajabi. The all-in-one price started to make sense.
Support was the other leak. From Australia, Teachable replies often took 24 hours, then a help-article link, then maybe a real answer after 48 hours. Kajabi gave 24-hour live chat during the trial, a live 1:1 walkthrough, and two follow-up calls before she had paid.
What she actually moved
She copied the Business 101 sales page from Teachable to Kajabi. She said it was not a quick process. The Kajabi blocks lined up and used fonts she could control.
Then she loaded the course again. Themes let her leave the default “every course looks the same” layout. Video went through Wistia on Kajabi, with assessments on the lessons.
Students and progress are not described as an import. Teachable will export users as CSV. Kajabi will import contacts and grant an offer during that import. She never writes that she used either path. I am not filling it in.
Kajabi’s own site-migration note says designs do not convert. You rebuild pages in the Website Builder.
What she gained, and what she still disliked
By May 2020 she had moved ConvertKit email onto Kajabi after a split test looked comparable. ConvertKit analytics stayed better. One inbox won. The Squarespace blog moved the same month. Two businesses now ran on Kajabi. Kajabi support work became a product she sold.
Checkout stayed weak on both platforms next to ThriveCart. Course-video heatmaps on Teachable Pro still looked better than Kajabi’s student progress screen. Early Kajabi community features were thin enough that she planned a Facebook group first.
She did not publish a revenue lift or a student-count delta, so I am not inventing one.
What I would copy
Price the spider web, not the course host. Her Kajabi decision was Teachable plus pages plus video plus site, compared on one invoice.
Rebuild the sales page first. That is the asset Teachable would not let her fix. Then copy lessons.
Export students even if you plan a manual course rebuild. Grant the matching Kajabi offer on import so access does not depend on memory.
The Teachable → Kajabi playbook is the checklist for courses, students, and funnels. Use her post for the sales-page and support reasons the importer will never solve.